Mon. Jun 27th, 2022

You don’t have to Waste money on Premium Paint and Primer in one!


You’ve seen it on TV, you’ve heard about it at the home improvement stores… high-end “paint and primer in one” products are available from many of the major paint companies. They cost 20% to 60% more than the primary paint line and offer better coverage with less hassle – but are they worth the money, or is it just a clever way to get you, the consumer, to shell out a little more dough for a can of paint?

The most popular commercial is a Lowe’s advertisement where a young couple with a new house is desperately trying to paint over the bold green and white stripes left on the walls of their den by the previous resident. This poor couple can’t understand why their new red paint won’t cover up those terrible stripes! Luckily, the Lowe’s Paint-Counter Employee in the commercial is there to help… She happily reassures the desperate couple that all they need to do is buy this slightly higher (priced) quality paint – which is available right there in the store – and all their problems will be solved… whew!CCI primers

Behr and Valspar

That commercial is for Valspar’s Signature line of paint which is a “paint and primer in one” product just like Behr’s Premium Plus Ultra paint line. These paints retail for $32 to $33 a gallon and claim to offer better coverage than standard paints. But the standard paint lines only cost $21 to $23 per gallon. That means the ultra paint line costs 45% to 55% more money. So do the signature/ultra paint and primer in one lines really offer 50% better coverage? And more important, is the amount of enhanced coverage worth the increased cost of paint?

Optimizing Your Primer

For starters, it may not always be necessary to use primer. Applying a new coat of latex paint (water-based, most common today) over an existing coat of latex paint does not require primer. At least, it’s not a physical requirement – in order to make the paint stick to the wall. However, using a primer is a good idea in order to help with coverage issues. In other words, putting down a coat of primer can help you cover the colors that are currently on a wall. The trick is that you have to know how to “optimize” your primer.

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