Achieving top quality business printing at a low cost
Companies can spend thousands to an incredible number of pounds sterling on printed materials. The target with this paper is to show that by analyzing and separating the different purposes of a company’s printed materials, companies can significantly save time and money on the printing materials by exploiting new online and printing technologies.
Offset, Digital and Office Printing
When choosing a publishing strategy it is essential to learn what sort of printer to use:Offset printing is definitely an older process which prints using metal plates to transfer the image to the paper. Printing with this process ensures that the individual elements in the print material can not be changed unless a brand new metal plate is generated. This technique is affordable when employed for printing large quantities. Digital printing is a newer printing method which reproduces images onto the page. 印刷 This print method supports variable printing in which any element in the print material may be changed without influencing the fixed costs. This technique is affordable when employed for smaller quantities (approximately 10-500 pcs).Office Printing is a relatively new method of printing. With the advent of colour printers as a staple in just about any office, printing materials on the job is a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities may become quite expensive. Along with the cost, not absolutely all office printers provide the professional quality desired for materials such as for instance brochures and data sheets. knowing which printer is acceptable for the number and quality of the materials needed, will aid companies to make the best choice and save on printing costs.
Cheap Business Printing Strategies
The first faltering step to cheap business printing is deteriorating the event of one’s printed materials.
Most printed materials serve a triple function: Presenting an excellent professional impression to relevant parties such as for instance, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visible reminder of a company and product/service. Communicating details about a company’s services or products to the relevant parties. Data sheets and company profile brochures are required for a company’s image. These print materials also communicate information to clients concerning the company’s products and services. This white paper provides tips for saving money and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing – Strategy to save lots of on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company’s product. Many companies print at the least 1000 copies of each data sheet on an offset printer in order to gain a low cost per sheet. With the advent of digital printers, it’s possible to print smaller quantities but as the number increases the cost per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. After the specifications of something changes, the information sheet is outdated and must certanly be updated. The outdated data sheets are frequently discarded.
A graphic designer should prepare the layout and graphics for the original data sheet template. This cost may range from approximately £300-£700. After the template is constructed, each additional alteration cost may range from £70-£200 and then another £70-£150 for many design changes. Since the main purpose of a data sheet would be to convey information and reinforce the company’s image, printing the information sheets and brochures on an office printer will fulfill the event of communicating information but it generally does not fulfill the goal of reinforcing the company’s image. This problem may be resolved by printing top quality presentation folders on an offset or digital printer. This may present the clients with a primary impression that reinforces the company’s image within an organized and professional fashion.
Presentation strategy – Save with folders. Presentation folders provide the perfect solution for ensuring that data sheets and brochures are presented in a professional and attractive fashion. Folders are an invaluable and versatile presentation tool. Inserting a data sheet and other informative materials, into a well designed and branded folder will leave a professional impression on those receiving the information.
Although folders tend to be expensive, ordering folders in large quantities won’t be a waste. They might often be used to provide a wide variety of communication materials. Purchasing folders from an online printing company that provides free design templates, or perhaps a do-it-yourself design and image upload application, will reduce the cost to about £0.46 per piece.
With a folder, the information sheet’s only purpose is going to be conveying information and the folder will give you the professional impression had a need to impress clients and colleagues. In this case, a data sheet with a simple letterhead or logo is going to be effective. By keeping the design simple, the template could be kept on file and the information sheet may be updated as needed. This may prevent expensive reprints at a printer. On the web it is simple to find existing brochure and data sheet templates that may be downloaded for Microsoft Word.
This strategy is applicable to printing a company profile brochure as well. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, and other company related details due to advertise changes and such. It would save time and money to print these brochures on the job as well. However, this strategy is only effective for companies printing small quantities at a time.
The normal or offline printing process. This approach of printing requires that the business pay two separate subcontractors, a graphic designer and a publishing company. In addition the employee will also have to spend work time with the graphic artist.
Dealing with a graphic designer requires: Explaining the idea and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.
Once the design is ready it is time to contact the printer. The online printing process. Dealing with an online printing company for small or large quantities can save a significant amount of time and money. This approach provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. There is no dependence on folders since the printing is high quality.
Why are online printers a cheaper solution? Since they are online, they might be positioned in low rent areas. The majority are larger than traditional printers and can reduce their costs as a result of economies of scale. Free design templates ensure it is possible to work without a graphic designer. They eliminate the time that an employee spends dealing with a graphic designer. Decrease the time-to-market, while there is no wait time with respect to design approval and revisions.
It is essential to select your online printer carefully some offer benefits such as for instance: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this manner a company by having an in-house graphic designer or perhaps a previous design may upload for printing. Graphic designers that are always readily available for adjustments, or for creating custom designs. Free online storage of designs for convenient reprinting.
Comparison chart – Printing prices
This price comparison chart compares the printing and production costs for the normal printing solution to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Set is printed four times within the span of two years, 250 units of each item are printed everytime for a complete of 1000 units each, This is actually the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times within the span of two years, 250 units of each item are printed everytime for a complete of 1000 units each.
This strategy offers the cheapest printing solution for some companies. Office printing strategy – Small quantities everytime, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed only once, Eight data sheets and company profile sheet are printed 25 times – 10 units everytime for a complete of 250 units each. Although less brochures and data sheets are printed (250 rather than 1000), this process still costs more compared to online printing strategy. However, the benefit of this strategy is that the information sheets are more up-to-date since they are printed more often in smaller quantities. Office printing strategy – Large quantities everytime, Eight data sheets, one company profile sheet and one folder, Set is printed four times within the span of two years, 250 units of each item are printed everytime for a complete of 1000 units each, This strategy proves to be more expensive than even the typical/offline method.
Printing small quantities on the job provides a technique which allows materials to be much more up-to-date since they are printed in smaller quantities and more frequently. In comparison with the typical/offline strategy this process provides a saving of 47%, nevertheless the printing quality is low and ultimately, printing 250 sets on the job costs significantly more than printing 1000 sets at an online printer.
Online printing solutions offer businesses a fruitful and efficient strategy for producing small or large quantities of printing materials. In comparison to the typical/offline printing costs (as per the example in this white paper) the web printer offers businesses a complete saving of 68%. Thus the web printer offers the cheapest business printing solution.