“By our store issued gift card and you worries are over”. “Don’t worry about standing in long lines or fighting the mob at the mall”. ” giftcardmall/mygift Get a gift card and leave the shopping to your recipient”. Well you have to admit it sounds good. After all who wants to spend more time, more gas and grow more gray hair trying to find the right gift? I sure don’t. On the other hand you’re hearing this hype from the store that sells the gift cards, right? Of course they’re going to stand by their product. Who wouldn’t? So are store issued gift cards all they’re cracked up to be?
Gift Card Giving Mistakes
Where gift cards can be fun to use, they are not all that personal or personalized. And what a shame it is to present a gift card from a store or restaurant that the recipient never frequents. That said, store issued gift cards are not always the perfect solution. As a matter of fact if the wrong gift card is given they may become the perfect anti-gift. The reason is that so many consumers assume that if they just give gift cards all their problems of gift giving will just go away. The facts are that gift card giving requires just as much forethought and consideration as any other gift.