Fri. Sep 29th, 2023

The definition of “click here” is a generic term that appears all online – should you a Google search for it yields 1.7 billion results (yes billion!), even although you do an exact search it still yields 972 million results. I am sure you’d agree these are astronomical results and I bet you are now wondering which site ranks number one because of this term? – if you fail to be bothered to test then I allow you to know right now – it is the adobe acrobat download page – I bet you didn’t genuinely believe that would be the one.

Why, besides passing interest, would anyone be interested in such a fact? The solution to the question is anyone who’s interested in internet search engine optimization (SEO) – if I let you know that the utmost effective ranking page for “click here” does not contain the term “click here”, it doesn’t come in the pages meta tags nor do either of what even appear individually on the page then it might alter some of your thinking about SEO.

So after all that is has been discussing on page optimization (keyword density, usage of meta tags, usage of tags to highlight key phrases etc) we locate a clear exemplory instance of a premier ranking site that’s NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

Just how has this been achieved ?.The solution is simple – backlinks. There are literally hundreds of a large number of sites that url to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the amount of backlinks is the grade of the links – a number of these backlinks result from authority sites (.edu,.gov etc).

What is specially interesting is that quantity of links has probably been built organically – i.e. by people planning to url to the website as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because the website has something unique, useful or interesting to offer. This principle is a good someone to keep in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that folks will WANT to url to?

This exemplory instance of a top ranking site seems to opposed to all perceived wisdom on site ranking i.e. it appears to declare that on page optimization doesn’t have effect on ranking what so ever. Whilst this does seem to be true in cases like this what we are probably seeing could be the sheer scale of good quality links to the website far outweighing any possible on page optimization to the level where it is irrelevant. However this may not likely hold true for a large proportion of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be studied care of.

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